Render Studio recognised at Scottish Design Awards
Architectural visualisation firm Render Studio has been awarded a top prize and a commendation at the Scottish Design Awards.
Amongst a showcase and celebration of Scotland’s best designers throughout graphic design, digital, architecture and interior design, the Fife-based company scooped both awards in the Visualisation category last week. This was the first year that the category was included at the event.
The CGI, VR & AR specialist was awarded the top accolade for its Hendrick’s Gin Palace project, which featured photorealistic architectural and interior visuals. The visuals included an immersive Virtual Reality experience which showcased the proposed building design at an early stage. The building, designed by Michael Laird Architects and Scarinish, officially opened in Girvan late 2018.
In addition to the top award, Render Studio was also highly commended for its product visualisation work for Edinburgh-based COCO Chocolatier as part of the structured re-brand by design agency Freytag Anderson.
Creative director Blair Porter said: “We are delighted to have not only won the inaugural visualisation award at the Scottish Design Awards for our work with Hendricks Gin Palace but also to receive a commendation for our work with Coco Chocolatier. It is amazing to be credited among our peers who we so highly respect and work with. It’s brilliant the Scottish Design Awards have recognised what we do, with many of our CGI’s having been used for a number of years in other designer’s entries, it is great to be recognised as an art in our own right.
“The growth of computer generated imagery, virtual reality and augmented reality is set to continue and businesses are realising the potential and advantage of using these services. Render Studio specialise in photorealism and are being increasingly used as a virtual photographer to visualise their products in specific environments or virtual locations. This greatly assists our clients to achieve total brand consistency across their range of products with seamless integration of new and future product variations.”