And finally… Architecture student imagines an Amazon-inspired regeneration of Detroit

An architecture student has revealed a conceptual project which envisions the US city of Detroit in 2051 following a major redevelopment orchestrated by the retail giant Amazon.

In Expo ‘51 Detroit, Cody Seipp imagines the city in 33 years time as if it had been acquired by Amazon in 2018, reports Dezeen.

In reality, Detroit was among those bidding to become home to Amazon’s second headquarters in North America, nicknamed HQ2, but lost out in the shortlisting earlier this year.

Created by Seipp as his final project at New York’s Rensselaer Polytechnic Institute, the fictional narrative dictates that the city won the bid by giving Amazon full control “over Detroit’s policies, activities, and redevelopment operations” in return for major investment.



Designed by a made-up team of designers and urban planners called UrbEnact, with think tank Detroit Future City (DFC), the built environment comes in a range of shapes, from towers with angular tops to buildings punctured with huge, irregular holes.

Seipp suggests that existing structures will become integrated into the activities of Amazon’s headquarters. A number are topped with Amazon’s logo, one is titled “Prime” as a reference to the company’s subscription plan, while another is home to Whole Foods – the supermarket chain that it recently bought. Amazon subsidiaries like Audible, Air and Kindle are also featured.

Among the other unusual designs is a building that has a tower protruding from its top to look like a hand giving the finger.

Detroit suffered a huge decline in population after industries abandoned the city during the second half of the 20th century. Despite recent regeneration efforts, countless buildings around the city remain empty.



Amazon has yet to announce where it will build HQ2.

You can see Cody Seipp’s designs on his Instagram page.


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