And finally… I’m a builder girl

And finally... I'm a builder girl

The communications team at Sir Robert McAlpine channelled their inner builders alongside the iconic Barbie to break industry stereotypes.

With the Barbie movie currently breaking records at the box office, McAlpine’s own dolls donned the hard hats to ask: “Who says construction can’t be fabulous and fun?”



Opinions on LinkedIn were mixed.


Join over 10,600 construction industry professionals in receiving our FREE daily email newsletter
Share icon
Share this article: