And finally… London estate agents offer free car incentive to house buyers

Renault ZoeLondon estate agents have begun to offer free cars worth £18,000, stamp duty subsidies of £150,000, plus free iPads and Sonos sound systems to kickstart sales in the capital’s increasingly moribund property market, The Guardian has reported.

The once super-hot central London market has turned into a “burnt-out core” according to buying agents Garrington Property Finders, prompting developers to offer ever greater incentives to lure buyers.

At one development in Muswell Hill, a relatively affluent part of north London, sales agents said this week they would be giving away a Renault Zoe electric car (RRP £18,045) to every house buyer. They would also pay stamp duty on the £1.99m homes, at £153,000.

Apart from the free prosecco and gourmet pizzas available to those viewing the properties, anyone willing to put down a £2,500 deposit at the development’s launch night this week will also walk away with a free iPad.



The developer, Jamm, insists that sales are robust and that “this is absolutely not a sign of desperation”.

Director Tim Jackson said: “There is a lot of nervousness out there with the election and Brexit, and buyers are looking for excuses not to buy. We’re giving them reasons to buy.”

Free furniture packages worth up to £20,000, John Lewis vouchers, and free three-year travel passes have all been offered to potential buyers in other developments across the capital.


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