And finally… Woods and Timberlake to bring sports pub to St Andrews
Golf superstar Tiger Woods and pop star Justin Timberlake have announced plans to open a new high-end sports and entertainment bar in St Andrews.
Situated just steps away from the Old Course, the bar will occupy the space belonging to the New Picture House Cinema on North Street.
The 90-year-old theatre will undergo extensive renovations, including the refurbishment of one of the theatre’s full-sized movie screens for movie nights and live sports programming. These updates will see the theatre continue to exist as a public good for the community of St Andrews during and after the period when it is transformed into a state-of-the-art space for T-Squared Social.
So named due to Woods’ first name and Timberlake’s last, T-squared Social is the second location from Woods and Timberlake, who last month opened a gleaming flagship T-Squared Social in Midtown Manhattan.
“The planned T-Squared Social investment will enable the local community, students and visitors, the opportunity to experience a broader range of cinema, dining and entertainment at the popular venue,” David Morris, the cinema’s managing director, said. “The New Picture House will continue to operate as usual until further notice. The Directors look forward to supporting T-Squared Social with their development plans and to welcoming new and existing customers into the New Picture House on completion of the re-development works.”
Woods and Timberlake partnered with the global real estate and hospitality group NEXUS Luxury Collection (where they are both shareholders) and 8AM Golf (the holding company behind GOLF.com) to create the concept and plan to open more T-Squared locations in many of golf’s most popular destinations, as the St Andrews site suggests. The partnership envisions T-Squared as a new offering in the exploding golf entertainment space — part restaurant, part-indoor sports hangout that appeals to golfers (and sports fans) of all ages.
“I have been fortunate enough to enjoy many special moments here at St Andrews,” Woods said.
“We all wanted to bring our T-squared Social concept to St Andrews to add to the local community and be a welcoming place for those living in St Andrews and for visitors alike.
“The idea for T-squared Social came to us during a round of golf at Albany, our development in The Bahamas. Justin and I thought it would be cool to create a place that combines our favourite things and brings people together to just have a great time. We always knew we wanted to do something together, and NEXUS gave us the platform to bring our idea to life in New York City and now St Andrews.”
Timberlake added: “I’ve come to St Andrews many times to play golf including to compete in The Alfred Dunhill Links Championship.
“I’m honoured to be able to invest in the town and bring our second T-squared Social here. Our new venue is so much more than a typical sports bar experience. It’s a place you can go to be entertained without sacrificing quality or comfort.”
Inspired by upscale lounges, cocktail bars, and restaurants, T-squared Social in St Andrews will include dining and viewing areas with multiple low and high-top tables and a variety of plush lounge areas.
Interactive games include duckpin bowling lanes, state-of-the-art Full Swing simulators, and Dartsee dart lanes.
Personal touches from Woods and Timberlake will also permeate the space, including large-format photographs of Woods on the golf course and Timberlake in concert; customised golf bags inscribed with their names; and branded merchandise and coasters etched with their signatures.