A longstanding commercial partner of STV for over 40 years, with their recognisable brand a familiar sight on TV screens, the home improvement company has signed up as exclusive sponsor. New creative will feature on Ewen and Cat at Breakfast, which promises to be a mix of fun and nonsense, music, competitions and celebrity guests popping in for a chat, alongside lots of listener interaction.

The deal includes marketing activity across STV Radio and STV, as well as STV’s social media channels. The creative is being produced by STV Creative and will be unveiled in the new year.

CR Smith is already the sponsor of a brand-new podcast, The STV Radio Football Show, a riotous weekly deep dive into the world of Scottish football. Hosted by the passionate and unfiltered Ewen Cameron and quick-witted fountain of knowledge, STV sports journalist, Ronnie Charters, the show is available on Mondays on STV Player, YouTube and wherever you get your podcasts.

Gareth McCluskey, sales & marketing director at CR Smith, said: “We are delighted to be the first sponsor of the new STV Radio breakfast show. Our entire fleet of CR Smith vans cover the country every morning and will all be tuning in to Ewen and Cat.  We’re excited to be part of it!”

Danielle Kelly, commercial director at STV, added: “CR Smith is a Scottish institution and a valued longstanding partner to STV. We’re thrilled they’re on board as the first sponsors of our breakfast show. Ewen and Cat are famous for their early morning banter and mischief, and they can’t wait to go live in the new year.”