Cruden Group outlines 25% increase to housebuilding ambitions

Cruden Group has set ambitious targets to expand its activities and boost housing delivery by 25% over the coming year in a bid to address Scotland’s chronic undersupply of housing.

Cruden Group outlines 25% increase to housebuilding ambitions

Kevin Reid, Cruden Group CEO

The independently owned construction and residential development businesses, which has delivered an average of 1,200 new build homes in Scotland per annum over the past four years, is aiming to increase the total to 1,500.

Cruden has been expanding its activities and working with its clients across both the public and private sectors and is increasing its investment in delivering new housing for sale, both in its own name, and with its joint venture partners.

The group has enjoyed its twentieth consecutive year of profitable trading (£5.4 million PBT) and recently reported turnover of over £190m – consisting of construction for external clients of £160m, representing approximately 1,100 units, and the sale of private housing of £30m, representing 180 private homes sold in the year (including joint ventures).

For the year ahead, the group expects this turnover to increase by 25% to approximately £240m, with the constituent elements moving to £195m of construction services for housing clients, representing approximately 1,250 units, and £45m from the delivery of approximately 250 homes for private sale (including joint ventures). 

Cruden Group outlines 25% increase to housebuilding ambitions

The scale of the Cruden Group delivery is highlighted by the total volume of new homes it will deliver this year - approximately 1,500 new homes out of an average of 18,000 new homes built each year in Scotland since 2015. Cruden builds new homes across an average of 45 active sites at any time and the group is one of Scotland’s major employers, with over 600 direct members of staff, including over 70 apprentices and a further 1,000 sub-contractors in the group’s supply chain.

In order to gear up to the ambitious targets it has set, the group is making strong progress across its core areas of mixed tenure regeneration, affordable housing, premium housing in urban developments and bespoke private residential homes. 

Notable landmark developments that the group is currently working on include:

  • The first residential development of 66 new homes at the £35m Waverley Square development, located within the heart of Edinburgh’s historic old town.
  • Development of 224 units on the former St Stephen’s School campus in Port Glasgow for River Clyde Homes in a project worth £33m as part of the continuing investment in Inverclyde by River Clyde Homes and the Scottish Government.
  • Across different tenures, including mid-market rent, and for a number of clients, construction of over 600 residential units at the Ropeworks development in Leith
  • Reflective of the range of projects covered, Cruden is invested in the provision of 152 apartments which will make up the residential element of the £1 billion Edinburgh St James development.

To further meet growing housing demand, the Cruden Group has expanded into new areas of development.  This comprises much-needed higher density flatted developments across all tenures, including delivery of build to rent housing for the private sector and it soon will be launching its first retirement living development under a newly established brand, Juniper Residential.

Cruden Group outlines 25% increase to housebuilding ambitions

Cruden will contribute 66 new homes at the £35m Waverley Square development

The group has also been active in developing its product offering under the Cruden brand, with its bespoke approach to the mid-market being extended into the West of Scotland to sit alongside the group’s well-established quality, low-cost private housing offering.

Kevin Reid, chief executive of the Cruden Group, said: “It’s well documented that the country is suffering from an enormous undersupply of much needed new homes across all tenures. Despite political and economic uncertainties and challenges facing the housebuilding industry, we have made excellent progress this year and expanded our product offering to meet evolving market demands - paving the way for a bright future in years to come and helping to plug the housing gap.

“We have already seen a strong first six months of trading with turnover in the first six months of the year being £108m and the group well on the way to meeting its target of delivering 1,500 new homes through a combination of private units for sale and those units delivered for our housing clients. Of our own brand private units for sale, we are 90% pre-sold for the year.”

Mr Reid added: “As a group, we have the ability to secure land, fund developments and deliver large construction projects, which sets us apart from many of our competitors. By future proofing the business through investing in new markets, we have already secured a robust forward order book up to March 2021 and a growing pipeline beyond that.

“We expect to be able to sustain turnover at this enhanced level in the period to March 2021 and we look forward with confidence to the years ahead.”

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