And finally… Offensive construction workers should eat Snickers, apparently
As the Considerate Constructors Scheme publishes a new ‘Spotlight on…’ initiative focusing on inappropriate and offensive language used in the construction industry, SCN revisits one from the ‘And finally…’ archive.
During its ‘you’re not you when you’re hungry’ campaign, Snickers recruited a group of actors posing as Aussie construction workers to stage a candid camera-style experiment to demonstrate the slogan.
The group heckled passersby from a building site in central Melbourne but instead of the usual stereotypical comments, they shouted out empowering compliments including: “You want to hear a dirty word? Gender bias”.
Clemenger BBDO Melbourne executive creative director, Ant Keogh, said: “It’s not always easy to create a local adaptation of a global theme, but with Snickers, it’s been an absolute delight. The whole premise of ‘You’re not you when you’re hungry’ gives us enormous scope.”
The first locally-produced ad of the campaign, which launched globally with a Betty White ad, featured Home And Away star Ray Meagher.
The Considerate Constructors Scheme’s ‘Spotlight on……..’ series aims to look at different areas associated with improving the image of construction, and hopes to raise awareness among registered sites, companies and suppliers on how they can help with the issue.