Lend Lease becomes Lendlease in rebrand

Lendlease old and newLend Lease has rebranded and changed its name to the single word Lendlease in a move it said “heralds an exciting new chapter” for the firm.

The Australian developer has also launched a new logo which it calls ‘the fold’, replacing its previous 20-year-old blue canopy logo.

Lendlease Group CEO and managing director, Steve McCann, said the innovative new look was part of an overall brand update to launch its “next chapter of success”.

“We have emerged out of our five year strategy to hold a strong market position and believe we have re-established the leadership position of this great organisation. As a result, the time is right to evolve our brand.

“The new look is reflective of our exciting future as a contemporary, diverse and international business,” he said.

Mr McCann said a thorough process was undertaken to come up with a design to match the company”s iconic status.

“The culmination of this work is a design for our future, providing a unique identity that stretches from consumer to business, enterprise to government partnerships and local to international markets.

“Lendlease is increasingly known for creating some of the best places around the world. Our new fluid and flexible logo puts us in an ideal position to fully maximise the benefits of our remarkable pipeline of projects,” he said.

Lendlease’s UK presence was built out of its acquisition of contractor Bovis in 1999, with the firm trading as Bovis Lend Lease until 2011.

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