Muir Homes achieves highest housing sales in six years

Fife-based housebuilder Muir Homes has achieved its most successful year of house sales in six years.

Muir Homes achieves highest housing sales in six years

In a trading update for the 12 months to 31 January 2020, the company has confirmed an increase of 34% in housing sales from the previous financial year, selling a total of 165 private homes (2018: 123 homes).

The company also achieved an increase of 32% in housing completions, building a total of 207 new homes – private and affordable (2018: 157 homes).

Properties at three developments in the Aberdeenshire area made up a quarter of sales. Developments in Fife and West of Scotland contributed towards the additional uplift. Average selling prices increased by 4%, despite the uncertainty of Brexit in 2019.

Ash Sheikh, sales and marketing director of Muir Homes, said the company was benefitting from a refocused sales and marketing strategy combined with a new reservation system to speed up the process for customers.

He added: “We brought more sales and marketing expertise in-house and this has driven a higher sales rate.”

In terms of 2020, Muir has a robust pipeline of housing developments underway and at planning stages.  In the Central Belt, a second phase of 65 homes has launched in Auchterarder – with 11 already sold.

The company is also planning its first development in Midlothian and a final phase at Port Glasgow in Inverclyde will be launched in autumn.

In its heartland of Aberdeen, a further 64 new homes will be built at Royal Deeside, together with a new development of 36 properties at Newton of Charleston, Aberdeen.

Mr Sheikh added: “We know which locations work for us, and we have fine-tuned our house designs to more closely match customers’ preferences. I am excited about launching our new developments and building on this year’s success.”

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