Perceptive Communicators celebrates four client wins, two promotions and industry shortlisting

Perceptive Communicators celebrates four client wins, two promotions and industry shortlisting

The Perceptive Communicators team

Glasgow-based specialist communications consultancy Perceptive Communicators has added four high-profile new clients to its built environment portfolio, made two key promotions and been shortlisted for the prestigious Homes for Scotland awards.

The consultancy, which specialises in built environment, science and technology, will work with its new clients’ senior teams to achieve their individual goals, helping to improve lives and transform futures.

Perceptive has also been chosen to provide strategic PR, social media, stakeholder engagement and digital support for Ravenscraig, Europe’s largest brownfield regeneration project. Located in North Lanarkshire, this transformational regeneration project is led by Ravenscraig Limited, a joint venture company comprising Barratt Developments, Tata Steel and Scottish Enterprise.

Russell Wilkie, director of Ravenscraig Limited, said: “Perceptive has an unparalleled track record in regeneration projects and in the whole built environment, so has great unique insight and understanding of our goals. We are looking forward to working with Perceptive on delivering our vision for this exciting and transformational development.”

Fife-based family housing developer Campion Homes has appointed Perceptive to deliver proactive PR and social media services to support their growth plans, including broadening their clients in the social housing sector.

Susan Jackson, joint managing director at Campion Homes, said: “We have been working with Perceptive on a couple of projects which have delivered excellent results. As built environment specialists, including a great track record in social and private housing, Perceptive has a great insight into the issues and challenges facing not just us, but also our customers and the whole industry. They are very well connected which is also helpful. We are looking forward to working with them on achieving our growth plans.”

Finally, Perceptive will provide communications support for BioConnect Ireland. Led by industry champion, Dr Ian Archer and based in Monaghan in the Republic of Ireland, BioConnect’s mission is to engage with local and regional food businesses and agricultural producers, together with entrepreneurs and investors, to drive the sector forward creating world class opportunities and businesses.

Dr Ian Archer, chief executive of BioConnect Ireland, added: “I worked with Perceptive in a previous role at the Industrial Biotechnology Innovation Centre. I found the team to have a really good understanding of our sector, which can be very technical and importantly have great skills in translating complex content into compelling content. They also have great connections in the sector which has already been useful.”

For Innovate UK, the Government’s innovation agency, Perceptive has been appointed to lead a national communications campaign to build awareness and demonstrate the impact of their Innovation Accelerator programme, following a competitive tender. This will include showcasing a range of exciting UK-wide projects supported by Innovate UK, delivering significant economic, social and environmental benefits.

Supporting this growth, Perceptive Communicators has promoted two existing team members, Sophie Newington and Jack Hope. As Account Director, Sophie will take a leading proactive role in developing effective communications strategies focused on achieving client objectives.

In his new role as public affairs and public relations consultant, Jack will continue to offer clients expert political counsel and communications support. Jack’s role will be crucial to the business as clients navigate the complex political landscape on a Scottish and UK level.

Perceptive Communicators has been shortlisted as a finalist in the Supporting Organisation category at the prestigious Homes for Scotland awards. Perceptive was also recognised as Associate Member of the Year in 2022.

Welcoming the good news, Julie Moulsdale, managing director at Perceptive Communicators, said: “It’s been an exciting start to the year for Perceptive with a raft of new client wins in our specialist sectors of science, technology and the built environment. In a more challenging economic landscape, we are fortunate to work with clients who recognise the importance and impact of excellent communications on leapfrogging competitors and helping them achieve their goals. Our specialist focus in these sectors helps set us apart and adds even more value for our clients as we can hit the ground running, deliver better results, so creating impact that is relentlessly focussed on supporting clients’ goals.

“We have a fantastic expert team. The promotions of Sophie and Jack will help supercharge our ability to deliver outstanding results for our clients and help them achieve their goals. The Homes for Scotland Awards shortlisting is the icing on the cake. We’re looking forward to a successful 2024.”

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