Perform Panel expands into Europe with ‘unique’ tiling alternative

Perform Panel expands into Europe with 'unique' tiling alternative

(from left) Manon Braakhuis, Stephen Murray and Hans Muijrers

Donaldson Group’s panel manufacturer Perform Panel has expanded into Europe with its wet wall laminated shower panels.

Perform Panel has over 35 years of experience and is well known in the UK industry, manufacturing wet wall laminated panels and supplying floor, splashback and ceiling products under the Perform Panel brand.

In a first for the company, it has partnered with a distributor in Europe to supply Perform Panel to the Netherlands and Belgium, with further opportunities being explored.

Perform Panel expands into Europe with 'unique' tiling alternative

Described as a modern alternative to tiles, the panels are suitable for various internal applications within both domestic and commercial environments.

Perform Panel will be supplied via a partnership with Panel-X, which is supporting the growth and distribution across Europe as well as offering market updates and informing on trends.

The decision to expand into Europe comes as part of Perform Panel’s five-year strategy, which has included a £1 million investment to increase both capacity and decor offering, with a new range of 26 tile effect panels recently launched into the market.

From its site in Maastricht in the Netherlands, Panel-X stocks 48 designs across four collections and has access to the complete Perform Panel range.

Perform Panel expands into Europe with 'unique' tiling alternative

Stephen Murray, sales director at Perform Panel, said: “We are thrilled to bring Perform Panel’s innovative bathroom panels to the Netherlands. Our aim is to be the number one panel manufacturer in the UK and further afield, so this expansion and partnership with Panel-X supports our strategic plan and growth. We look forward to building lasting partnerships and helping new customers in Europe.”

Manon Braakhuis, from Panel-X, added: “We started Panel-X because we shared mutual values for listening to our clients and accommodating their needs. For us, there is no greater reward than a satisfied customer. While searching for quality products to expand our range, we came across Perform Panel, a company that shares our values, and offers the same standards, quality and service.

“We are now striving to become the leading bathroom wall panel brand in the Netherlands, Belgium and Europe. Together we are looking forward to this exciting challenge, as well as a long-term partnership with Perform Panel.”

All manufacturing is currently carried out in Aberdeen, with a distribution network throughout the UK. Predominately supplied through the merchant base, it also appeals to contractors, bathroom showrooms, plumber merchants and joiners.

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