Director Matt Bandy explained: “Our labels were inspired by retro Scandinavian wallpaper so we thought, why not experiment a little and see if we can rethink the schnapps ‘drinking’ experience.”

Flävar has launched four rolls of its most popular flavours; Salted Caramel, Strawberry & Lime, Raspberry & Liquorice and Blueberry & Lemon. The team are hoping to approach IKEA with their new fruity wallpaper later in the year.

Mr Bandy added: “It seemed like a natural fit. People are spending more time at home and getting more adventurous with their drinks and home-cocktail making, so we thought, why not just make the whole home a drink.”

Like their liquid schnapps, the wallpaper is a vodka-based 25% ABV, but Bandy is clear to point out that it’s mostly about the flavour.

Bandy admitted: “People would need to lick at least an average-sized living room to feel the effect, which could take a while if you just wanted a couple of pre-drinks before a night out.”

The Flävar team have asked that people please lick responsibly.