And finally… nip it in the bud

To mark Breast Cancer Awareness Month, everyday pavement studs in London, Manchester, and Edinburgh are being transformed into nipples, urging people to stop, look, and think about the importance of checking their breasts (and chests) regularly.

“If you don’t look for it, you could miss it,” reads the campaign’s powerful message, a reminder that early detection saves lives.

The initiative, called “Street Nipples”, is part of Breast Cancer UK’s ongoing mission to empower people with knowledge about prevention and early detection. With breast cancer affecting 1 in 7 women in the UK, and around 30% of cases believed to be preventable, the campaign aims to spark everyday conversations about breast health and inspire action.

The pavement art is created using reverse clean graffiti, a technique that removes dirt from surfaces using a pressure washer instead of adding paint, ensuring the campaign is eco-friendly and chemical-free. While the artworks will fade naturally over time, their message is designed to linger much longer.

An interactive map helps people track down each installation: there are 15 nipples in London, 15 in Manchester, and 20 in Edinburgh. Those who share their finds on social media using #StreetNipples, tagging @breastcanceruk, and following the account will be entered into a prize draw to win Birds and Boobs merchandise.

Thalie Martini, CEO of Breast Cancer UK, explains: “We know that at least 30% of breast cancer cases are preventable, but for those that are not, it’s vital to know the signs. We’re concerned that many women are forgetting to check what’s right in front of them. That’s why this Breast Cancer Awareness Month, we’re taking to the streets to urge women to take their health, quite literally, into their own hands.”

Breast Cancer UK continues to highlight that simple lifestyle changes — such as maintaining a healthy weight, eating a balanced diet, exercising regularly, limiting alcohol, and reducing exposure to harmful chemicals — can help reduce risk. But prevention is only part of the story.

“Catching breast cancer early can save lives,” Martini adds. “Too often, signs go unnoticed — just like the pavement studs that inspired this campaign.”

The Street Nipples installations will be visible across participating cities throughout October — until they naturally fade — leaving behind an enduring reminder that breast health should never go unnoticed.