Heritage centre planned to boost attendance at Braemar Highland Games
Braemar Royal Highland Charity said the key attraction of its proposals will be the main exhibition hall, supported by a cafe, gift shop and multi-function gallery.
The charity was established in 2006 to replace the Braemar Gathering Charitable Trust and now owns the property.
The cafe would offer traditional Scottish food and drink, accommodating 30 to 40 covers.
A statement sent to council planners on behalf of the charity said the development would be a major boost to visitor numbers if approval is granted.
It said: “It is anticipated that visitor numbers to the village would increase by adding a ‘must see’ attraction to the itineraries of independent visitors and coach tour companies.
“The project will create a year-round, heritage-based visitor attraction to add to the attractiveness of Braemar as a winter destination.
“It can therefore extend visitor stays through enhancing the itineraries offered by tour operators.”
More jobs would also be created if the proposals are given the green light.
The statement added: “Overall it will offer more employment opportunities on a year-round basis.
“The centre will not detract from existing businesses, rather it will aid them through increased numbers of visitors to Braemar by virtue of its attraction.”