Homes for Scotland marks 25 years with new campaign and ground-breaking report

Homes for Scotland marks 25 years with new campaign and ground-breaking report

Jane Wood

Trade body Homes for Scotland (HFS) celebrates its 25th anniversary today with its largest ever Annual Lunch & Awards set to attract nearly 1,000 senior leaders and industry professionals in Edinburgh.

The event comes at a pivotal time, just a year after the Scottish Parliament declared a national housing emergency. In her address to attendees, HFS chief executive Jane Wood will reflect on the sector’s achievements over the past quarter century and look ahead to the challenges and opportunities that lie ahead.

Wood will highlight that more than half a million homes have been delivered in Scotland since 2000, enhancing countless lives. She will also commend the sector’s resilience in navigating major global disruptions such as the financial crash and the Covid-19 pandemic.



Homes for Scotland marks 25 years with new campaign and ground-breaking report

According to EU data for 2018, homes and gardens accounted for 1.4% of Scotland’s total land area. This compares to 7.7% for England, 3.28% for Wales and 5.2% for Northern Ireland

Looking to the future, Wood will unveil a new public ‘Homes Build Futures’ campaign, set to launch in September, aimed at reshaping how the public views housing and influencing political priorities in the lead-up to the next Scottish Parliament election. She will also announce the publication of a new evidence-led report, Scotland’s Homes, Housing and House Building Today, developed in partnership with NHBC.

Speaking ahead of the event, Wood said: “Twelve months on from a national housing emergency being declared, it is crystal clear that business as usual is not acceptable.  Things can and must change if we are to ensure Scotland’s social wellbeing and economic success. Delivering the homes that meet the needs of everyone that lives here and that they can afford is absolutely fundamental to this and in pursuing the First Minister’s ambition of eradicating child poverty.

“To achieve this, I strongly believe it is incumbent on HFS and the wider sector to inform, educate and, if you like, storytell from within and across civic society. That is why I am so excited about the public campaign called ‘Homes Build Futures’ that we will be launching in September. By utilising new voices and extending our reach more broadly than ever before, we can challenge public thinking and mobilise consumers to be advocates for more homes, demanding this of their politicians in the run up to next year’s Scottish Parliament election.



Homes for Scotland marks 25 years with new campaign and ground-breaking report

The average population density of Scotland in 2023 was 70 people/km2 compared to 438 for England, 151 for Wales and 141 for Northern Ireland

“Like all our work, this will be underpinned by data and evidence so I am also delighted to be publishing today’s new report on ‘Scotland’s homes, housing and house building today’. Developed in partnership with the NHBC Foundation, this includes facts on who we build for, the homes we need and the land we use, and the homes we live in.”

Key facts from the report include:

  • Population Density: In 2023, Scotland had an average population density of 70 people per km²—far lower than England (438), Wales (151), and Northern Ireland (141).
  • Land Use: EU data from 2018 showed that just 1.4% of Scotland’s land is used for homes and gardens, compared to 7.7% in England, 3.28% in Wales, and 5.2% in Northern Ireland.
  • Sustainable Construction: Scotland leads in sustainable building, with 95% of new homes in 2024 constructed using timber frame.
Homes for Scotland marks 25 years with new campaign and ground-breaking report

Demonstrating Scotland’s leading role in sustainable construction, 95% of new homes in 2024 were built using timber frame.

Steve Wood, chief executive of NHBC, added: “At NHBC, we are passionate about the power of robust, relevant data to help shape a better housing future. To do this effectively, we must ensure the information we rely on is clear and current and that it reflects the real-world challenges facing house builders.



“In partnership with Homes for Scotland, our new report brings together a wide range of metrics and trends across demographic factors, public attitudes and housing characteristics. It is designed to serve as a useful reference point for policymakers, partners and anyone with an interest in tackling Scotland’s undersupply of housing.

“By presenting these insights in one accessible report, we hope to support better decision-making, spark new thinking and help drive forward the policies and actions needed to deliver more homes in Scotland.”


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