The new findings confirm the town’s position as one of Scotland’s most competitive, supply‑constrained and internationally coveted property hotspots.

According to Savills, demand remains exceptionally strong thanks to St Andrews’ global profile, coastline, golfing heritage and the influence of the University of St Andrews.

The data shows that 48% of Savills buyers in St Andrews over the past five years came from outside Scotland. Overseas interest is particularly pronounced, with international purchasers accounting for 28% of all Savills buyers — more than half of whom were American. A further 21% came from the rest of the UK, predominantly from London, the South East and East of England.

The University continues to be a major draw for academics, families of international students and investors seeking high‑quality, long‑term opportunities. Combined with strong visitor appeal and limited supply, this has fostered a uniquely resilient local market.

Market performance reflects this strength. In the KY16 9 postcode, the average price per square foot over the past three years reached £465, 127% above the Scotland‑wide figure. Meanwhile, the average residential transaction in St Andrews reached £470,000 in the 12 months to November 2025 — a 43% increase over the past decade and 109% higher than the national average.

Jamie Macnab, head of country house sales in Scotland at Savills, said: “St Andrews remains one of the most desirable places to own property in the UK, and the data reflects what we see every day on the ground: a market defined by strong demand, limited supply and a truly global buyer base.

“Its combination of heritage, coastline, world‑renowned golf and an exceptional university creates a level of appeal that very few locations can match. This event at Forgan House will give buyers and sellers a valuable opportunity to understand the market’s momentum and the unique factors that continue to drive its performance.”

Savills will explore these findings in depth at an exclusive evening event on Wednesday 4 February, bringing together buyers, sellers and investors. Specialists from Savills Research and Agency teams will present the latest data, trends and opportunities shaping the St Andrews market.