Sheldon Weinman, a 28‑year‑old crane supervisor from Thetford, says the idea for his “Pee Patch” was sparked by a complaint from his partner, Lea — not about poor aim, but about the dreaded splashback that leaves many couples arguing over bathroom cleaning.

His solution is a small absorbent pad that sticks to the back of the toilet bowl, acting as a sponge-like target to reduce splashes. Weinman believes the product taps into a widespread issue. “There aren’t many men who sit down to go to the toilet,” he said. “So there’s definitely a market.”

Since launching, he has sold between 200 and 300 Pee Patches, with orders arriving from across the UK, Europe, Australia and the US. He still works full‑time on construction sites, spending lunch breaks making social media content and evenings packing orders. The patches retail for £12–£15.

The idea took shape while he and Lea were on holiday in Indonesia. Sitting in the back of a taxi, Weinman noticed the car’s floor matting was made from the exact material he’d been searching for. He pulled up a piece to inspect it, photographed it, and later tracked down a supplier once he returned home.

Since then, he has teamed up with cleaning influencers to boost the brand’s reach. Promotional videos have exploded online, with one clip alone surpassing six million views.